23 September 2008
Commerce
Design
Brussels
-
Shop design,
distribution
and visual
merchandising.
colloquium
Organization
With the support of
- 09:15
- Introduction
Benoît Cerexhe, Minister of Economical Affairs of the Region of Brussels-Capitale
- 09:30
- The Commerce Design competition, more than ten years of creative
experience in Montreal, UNESCO City of Design making the most out
of a network of cities, which includes Brussels.
Marie-Josée Lacroix, Design commissioner, Director, Design Montréal, City of Montréal, Québec [CA]
- 10:15
- Program of actions for the commercial revitalisation of uptown Brussels
and its impact on designs for shops and the urban environment
François Schwennicke, president “Brussels Louise” asbl and BEL (Brussels Exclusive Labels), Brussels [B]
- 10:45
- Coffee break
- 11:20
- “Invisible Design”: Innovation in the product presentation systems
Daniël Van den Brande, Country Manager BeLux, Vísplay, c/o Vitra, Diegem [B]
- 11:40
- Architectural lighting, innovative and high-performance
systems for commercial spaces
Paul Vermeer, Head Lighting Consultancy, Kreon, Opglabeek [B]
- 12:00
- Glassiled. Capture the light – Innovative materials in commercial spaces
Valérie Barlet, Project Manager - Innovation & Market Development, AGC Flat Glass Europe, Brussels [B]
- 12:20
- Interior design showcase (Diptyque, Pierre Hermé, Pierre Marcolini)
Olivier Lempereur, Paris-Brussels, [FR] [B]
- 12:40
-
Virtual imagery in 3D real space
Michel Penneman, Détrois, Brussels [B]
- 13:00
- Panel of invited guests: debate
- 13:15
- Lunch
- 14:15
Design for culinary excellence and hotel environments.
A journey in tandem with the french chef Alain Ducasse from Paris to Tokyo passing through New York.
Patrick Jouin, designer, Paris [FR]
- 14:45
- Interior design showcase
Anne Derasse, Brussels [B]
- 15:05
- Materials as the motor of innovation in commercial spaces
in collaboration with materiO, Paris-Antwerp, F-B
Suzanna Campogrande, architect-designer, expert in materials for design and living spaces , Brussels [B]
- 15:25
- A passion for the city, the innovative dimension of urban renovation
through multifunctional projects
Peter Wilhelm, Managing director, Wilhelm & Co, Brussels [B]
- 16:00
- New trading concepts in the centre and on the outskirts of town
Véronique Pirson, Director, Ekoscripto/Negocio, Brussels [B]
- 16:30
- Coffee break
- 16:45
- Innovation and the perception of colour on points of sale
Fernand Vermeulen, Product Manager coulour, Boss Paints, Waregem [B]
- 17:15
- Brussels Airport Showcase:
Commercial space remodeled by design experience, the airside consumer
vs the high street consumer
Etienne Defour, Head of Shopping, Brussels Airport, Zaventem [B]
- 17:45
- New trends in instore communication and in mono and multibrand environments
Vincent de Coster, Business Development Manager, POPAI (Point- of-Purchase Advertising International) Benelux , Brussels [B]
- 18:15
- The identity of the main commercial roads. From the positioning to the redevelopment
of Brussels roads. The prospective diagrams of the area, a city marketing tool
Pierre-Yves Bolus, Managing director, Atrium et Gwenaël Hanquet, Managing partner, Minale Design Strategy, Brussels [B]
- 18:45
- Réception de lancement de l’appel à candidatures Commerce Design Brussels 2008-09, avec le soutien de la Région de Brussels-Capitale, en présence du ministre de l’Economie M. Benoît Cerexhe.
- 20:00
- Conference by Patrick Jouin, designer, Paris
